Primera showcased the healthier Red Rice to visitors of Nutrifest 2019 at Mid Valley Exhibition Centre (MVEC) on 14 & 15 December 2019. Join us to stay healthy for all ages, with delicious in every meal and friendly to your pocket.
Polished vs Unpolished Rice
https://youtu.be/4N4Hq_UkfLk How much do you know about rice?
The Perfect Rice
While you are taking rice every day, have you ever thought of what rice does to your body, the environment and economy?
Is Primera Rice Consistently Low GI?
Is Primera Rice Consistently Low GI? Glycemic Index (GI) value of Primera Rice is consistent at every batch of harvest because GI value is determined by the chemical components in rice such as type of carbohydrate, presence of fiber, and amount of protein. Internal Factors Determines GI of Rice Think...
Frequently Asked Questions (FAQs) – Colour of Primera Rice
Why is Primera Rice Red? The anthocyanin in Primera Rice, makes the rice to be red in colour. The bran layer of Primera Rice is the part that contains anthocyanin. Is Primera Rice naturally red? Yes, Primera Rice is naturally red without any artificial food dyes. Anthocyanin is a...
Tocotrienol
What is Tocotrienol? Tocotrienol, a type of antioxidant found in Primera Rice besides anthocyanin is a member of Vitamin E family as well. It has its distinctive functions that the other members of Vitamin E are not capable of doing. Benefits of Tocotrienol Tocotrienol is found beneficial for protection against...
Anthocyanin
Think a rainbow colour series minus the green. Depending on the amount of anthocyanin, any of these colours manifest in natural food that contains anthocyanin. This natural colour pigment is known to be beneficial for cardiovascular health. It prevents the build-up of unwanted plaques in the blood vessels connected to...
Fasting and Primera Rice
During the month of Ramadan when fasting is observed from sunrise to sunset, our Muslim friends face the need to reevaluate the food intake, especially during Suhoor to ensure that the fasting during each day of the holy month gives a pleasant experience from the physical health aspect. Especially...
Primera Rice – A Whole Grain
Primera Rice is a whole grain. A whole grain is a cereal with its kernel made up of bran layer, endosperm and germ still intact after the process of removing its hull. It does not undergo the next rice-process of polishing. Significant amount of whole grain in diet becomes the...
Freshly Steamed Primera Rice…
Primera Rice has a distinguished taste profile that makes our rice eating experience to be unique. We can eat it daily in complement to other dishes or as toppings for salad. When the beep sound of the rice cooker signals the completion of cooking Primera Rice, we open the lid...
