For centuries, rice is the staple food to fuel the workforce for many Asian civilisations. There is an old Chinese saying “a wise housewife can’t cook without rice”, reflecting the importance of rice in Asian lifestyles. With the rapid growth of the Asian population, demand for rice increases in tandem, estimated to exceed 80kg per capita annually. As for Malaysians, we consume approximately 1.8 million tonnes of rice annually in versatile ways of eating.
While you are taking rice every day, have you ever thought of what rice does to your body, the environment and economy?
What can rice do to you?
Epidemiologic research on Asian populations reveals greater white rice intake was associated with significantly higher odds of developing metabolic syndrome and type 2 diabetes.
While looking for a better rice type, you may have come across low Glycaemic Index (GI) label. GI is a relative ranking of carbohydrate in foods according to how they affect blood glucose levels. In the scale of 0 to 100, lower GI carbohydrate means it only induces smaller fluctuations of glucose in your bloodstream and insulin levels, in turn reducing risk of type 2 diabetes and heart diseases.
Do you ever feel sleepy after a heavy white rice meal? The high GI carbohydrate content in white rice releases high level of glucose rapidly into the bloodstream, which significantly increases the presence of tryptophan, an amino acid which is converted to serotonin leading to melatonin that induces sleepiness.
The perfect rice for you
Primera Red Rice is a proud product of Malaysia, co-developed by Universiti Kebangsaan Malaysia and the Malaysian Agricultural Research and Development Institute.
The Primera Red Rice has only the husk removed while maintaining the bran and germ, which stores abundant nutrients, such as proteins, natural fibre, plant-based fat, vitamins and minerals. Besides, bran and germ are rich in antioxidants that known to decrease atherosclerotic plaque formation, lowering risk of cardiovascular diseases.
The red rice contains energy that fuel any type of lifestyle without causing blood sugar surge. It also contains 1.5 – 5.7 times more vitamin B1, B2, B3, B5 and B6, and 1.8 – 5.7 times more minerals relative to white rice. The high folate level (2.5 times) suggests that Primera Red Rice is preferable for pregnant and breastfeeding mothers and growing kids.
Research reveals that Primera Red Rice has the lowest GI score at 46, as compared to Basmati, Thai red rice and Jasmine white rice at 50, 55 and 77, respectively. Its rich fibre (2.7 times) and protein (1.1 times) were observed to be partly mediating lower, after meal glycaemic and insulin responses.
The better choice for rice farmers and the environment
Primera Red Rice was identified as high yielding rice (15% higher than popular white rice) with natural resistance to blast disease. Thus, making Primera Red Rice a farmer’s choice for better returns in a well-managed small area of cultivation with reduced use of pesticides.
Primera red rice can be obtained from all major supermarkets in Malaysia. For more information, please visit and follow us on: