SUCCESSFUL-Oriented R&D Commercialization: 5 Amazing Cases
Dr. Baharudin Kadir’s book, “Successful Market-Oriented R&D Commercialization: 5 Amazing Cases from Malaysia,” offers a comprehensive examination of the crucial nexus between market orientation and the successful commercialization of research and development endeavors, Drawing upon a wealth of empirical evidence and industry insights, Kadir meticulously dissects the underiying principles and strategic imperatives that underpin effective R&D commercialization within a market-centric framework.
Primera Rice is featured as a case study in the book Successful Market-Oriented R&D Commercialization: 5 Amazing Cases from Malaysia, which provides a comprehensive examination of the vital connection between research commercialization and market orientation.
To download click this >>>>
Successful Market-Oriented R&D Commercialization: 5 Amazing Cases from Malaysia
